Cookie Policy

Last Updated: March 18, 2026

This Cookie Policy explains what cookies are, how ASK & Guide ("we," "our," "us") uses them on our website askandguide.com (the "Site"), and your choices regarding cookies. This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give information to website owners.

Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Essential Cookies

These cookies are strictly necessary for the website to function properly. They enable basic functions like page navigation, security, and storing your cookie consent preferences. These cookies cannot be disabled.

• cookieConsent — Stores your cookie consent preferences (localStorage). Duration: 12 months.
• cookieConsentDate — Records when consent was given (localStorage). Duration: 12 months.

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They are only set if you consent to analytics cookies.

• _ga — Google Analytics: Distinguishes unique users. Duration: 2 years.
• _ga_* — Google Analytics: Maintains session state. Duration: 2 years.
• _gid — Google Analytics: Distinguishes users. Duration: 24 hours.
• _gat — Google Analytics: Throttles request rate. Duration: 1 minute.

2.3 Advertising Cookies

These cookies are used by advertising partners (including Google Ads) to deliver advertisements that are relevant to you based on your interests. They also help measure the effectiveness of advertising campaigns. These are only set if you consent to advertising cookies.

• _gcl_au — Google Ads: Used for conversion tracking. Duration: 90 days.
• IDE — Google DoubleClick: Used for targeted advertising. Duration: 13 months.
• test_cookie — Google DoubleClick: Checks if cookies are enabled. Duration: 15 minutes.
• NID — Google: Stores preferences and information for Google search and ads. Duration: 6 months.

3. Your Cookie Choices

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept All Cookies: All cookie categories will be activated.
• Reject All Cookies: Only essential cookies will remain active. Analytics and advertising cookies will not be set.
• Manage Preferences: Choose which categories of cookies to accept or reject.

You can change your cookie preferences at any time by clearing your browser storage and revisiting the website, or by contacting us.

4. Managing Cookies in Your Browser

In addition to our cookie consent tool, you can manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies
• Clear all cookies when you close the browser

Please note that blocking all cookies may affect the functionality of our website and other sites you visit.

Here are links to manage cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

5. Google Ads and Advertising

We use Google Ads to display advertisements on our website. Google may use cookies to personalize ads based on your browsing history and interests. You can opt out of personalized advertising by visiting:

• Google Ads Settings
• Digital Advertising Alliance opt-out
• Your Online Choices (EU)

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. The "Last Updated" date at the top of this page indicates when the policy was last revised.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

• Email: privacy@askandguide.com
• Contact Form: Contact Page